IPL has become a tent-pole property for advertisers.
This season, over 100 brands plan to promote and launch new products.
The three previous seasons were launch pads for campaigns for big brands such as Vodafone, which launched its popular Zoozoo campaign.
The Godrej group had used the inaugural season to announce a new brand identity.
Image: Chennai Super Kings' Dhoni appeals for Sachin's wicket in the final of IPL3. Super Kings went on to win the title.