From the cricket world cup, ESPN Star Sports is said to have earned a little over Rs 800 crore in advertising revenues.
It charged Rs 20-24 lakh for a 10-second spot in the final match.
The World Cup had 49 matches of 100 overs each.
IPL-4 will have 74 matches of 40 overs each.
Image: The Chennai Super Kings with the IPL trophy.
Also see: Dhoni bowls over India Inc