IPL set to ride World Cup wave

SET Max, which will telecast the glitzy Indian Premier League (IPL) matches beginning April 8, is cashing in on the feel-good factor surrounding cricket too.

Media buyers said it was looking at increasing spot ad rates by as much as 20-25 per cent.

Image: A poster of Sachin portrayed as a Hindu deity is seen in the foreground as people watch a procession to mark "Gudi Padwa," or Maharashtrian New Year on April 4.

Text: Business Standard

AP Images