IPL3: Hit or miss?

Did the marketing and brand-building initiatives during the premier sports and entertainment event engage the consumer? A Dentsu study finds out:

Now that the dust has settled on the third edition of the Indian Premier League - the matches definitely; the controversies might take some more time to die down - it is time to check whether the various marketing and brand-building experiments actually paid off. Several new formats were tried this time.

Image: Lalit Modi

Text: Business Standard

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Also see: Guess how much IPL and Modi will earn this season