"No Idea, Get Idea". Idea Cellular's campaign to woo subscribers of rival telecom companies seems to be paying it rich dividends. The country's sixth-largest mobile operator was the biggest gainer in the first eight days of mobile number portability (MNP) being launched across the country.
MNP, which allows mobile subscribers to change service providers while retaining numbers, was launched across the country on January 20.
According to figures made available by telecom companies to the Department of Telecommunications, Idea Cellular saw a net gain of 12,300 subscribers. Net gain is the difference between the number of subscribers who left and those who joined.
Image: An Indian man passes by closed mobile phone shops in Mumbai
Text: Business Standard
Images: AP/Reuters
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