India Inc's jaw-dropping bet on cricket

Corporate India will fork out a staggering Rs 6,500 crore in the next few months on the magic of cricket, whether it is to advertise on TV during World Cup matches, on Indian Premier League (IPL) franchise fees, to pick up players, or bag team or tournament sponsorships.

That's an average of around Rs 84 lakh every hour in the next 11 months.

Image: Actor Emran Hashmi is showered with kisses by the cheergirls before the start of the 2008 IPL T20 match between Deccan Chargers and Kings XI Punjab at Rajiv Gandhi International Cricket Stadium, Uppal in Hyderabad.

Text: Business Standard

Images Courtesy: PTI, AP, AFP and Kochi IPL team