India-Pakistan tie records highest-ever viewership

The much-awaited semi-final match of the ICC World Cup between India and Pakistan may not have been a thriller but has clocked a record viewership rating of 11.74, according to overnight television rating agency, aMap.

Although most industry watchers will wait for the TAM ratings, which most media agencies subscribe to for a full analysis, media planners said the initial ratings suggest this has been by far the best encounter not just in this World Cup but in a very long time.

Image: Indians celebrate after their team won the ICC World Cup cricket semifinal match against Pakistan

Text: Business Standard

Images: AP