India's flashy new rich drive luxury car boom

From farmers who swapped fields for cash to 20-something CEOs that inherited the family business, hot new money is flooding India's luxury car market as roaring sportscar engines announce the country's growing wealth on its roads.

No senior Indian executive feels complete without his sleek German-made saloon, while Italian sportscars are the new calling cards for the country's rich young things at exclusive nightclubs that screen guests at the main gate, not at the door.

"There is a rush to luxury," says Mohan Mariwala, managing director of Auto Hangar, surrounded by gleaming Mercedes Benz sportscars in one of his four Mumbai showrooms for luxury cars.

"Farmers, tiny industrial families, the younger generation with different value systems....You can't imagine the kind of people who invest in extremely exotic cars today."

Text: Henry Foy, Reuters

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