These, among other findings, are part of a PricewaterhouseCoopers (PwC) report released at a Confederation of Indian Industry (CII) event on the sector.
The report, Indian Media and Entertainment Outlook 2012, talks of the industry hitting the $100-billion mark, against the current $17 billion.
Neither the report nor CII specifies when the industry would hit this mark.
Smita Jha, leader (entertainment and media), PwC India, explains why: If you go by the current growth (17 per cent compounded annual growth), the Indian M&E sector would achieve this by 2023.
However, the idea is to accelerate the process.