Indian men chase fairness creams

Tall and dark?

Then you are not likely to be deemed handsome, going by current trends, even though India has always worshipped dark gods.

The metrosexual look is getting preference - and that means men are chasing fairness creams and chemical peels, thanks to media and advertising playing a role in promoting them.

Commenting on the Indian man's growing fascination for fair skin, Apollo Hospitals senior cosmetic surgeon Anup Dhir said: "I get around 8-19 inquiries every month from men to improve their skin tone and help them look fairer.

"There are times when a man accompanying a woman client ends up taking skin-related treatments after consultation."

Dark gods like Krishna and Rama are deeply embedded in the Indian psyche.

But the country has always shown a bias in favour of light skin as far as mere mortals go.

Text: Shilpa Raina, IANS | Images Courtesy: AFP and www.emamigroup.com

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