Internet in your pocket

Attempts made by new entrants like Aircel to popularise the use of mobile internet have drawn attention to this particular communication platform. Aircel's Pocket Internet offers mobile internet services at Rs 14 (for three days) and Rs 98 (for a month).

Other telecom players are actively considering more data packages. But why all this action when, according to data from the Internet & Mobile Association of India, only 4 per cent of the 36 million active internet users in India access the net over their cell phones once a month?

The answer lies in the fact that, while these numbers are small, the usage of internet through cell phones has more than doubled from last year. But it's only recently that serious mobile internet users began to realise that mobile data costs can get overwhelming.

Text: Business Standard

Image courtesy: www.aircel.com