How do you know that social media is folded into the narrative of American life?
Perhaps when people are being encouraged to give it up for a religious holiday.
Offlining Inc., a group of Silicon Valley types, is promoting the occasional break from social media and tech devices in general by blasting an ad showing Lindsay Lohan.
The message: "You don't have to be Jewish to make amends for your tweets on Yom Kippur."
It's a good idea - we could all use time off from our iPhones, not to mention Twitter, Facebook, et al.
But Americans don't actually spend that much time on social media.
Which is good because the reason many people have embraced social media (which would be marketing) is turning out to have a lousy return on investment, if you consider the opportunity cost of time.
Text: Laura Vanderkam, a member of USA Today's Board of Contributors (via Reuters)
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