JLR to go cheaper down the road alongside German rivals
Luxury carmakers have started gaining the bulk of their sales from entry-level models in recent times. While BMW XI (Rs 24.50 lakh) contributed nearly a quarter to the sales of the company till October, Audi sold out its allotment of 1,000 Q3s (Rs 27.21 lakh each) for 2012 within three months of the launch.
To cash in on entry-level products, BMW has lined up for launch the 1 series compact car in India for 2013-end. Mercedes, too, is set to bring its A Class compact car next year.