JLR, which recently embarked on its most ambitious product development programme to put on road 40 products over the next four-five years, is exploring options to capitalise on the entry-level luxury car segment. Global Range Rover Brand Manger Scott Dicken, while declining to share details of how many smaller products the company is looking to add to its portfolio, said: "When the industry is gradually downsizing in terms of vehicle's powertrain and other specifications, we cannot avoid it, and we are looking at all options."
The product introductions will be backed by aggressive network expansion (particularly in tier-II cities), with the number of dealerships increasing to 25 from 15 by 2013-end.
