Tata Motors-owned Jaguar Land Rover (JLR) is mulling introduction of smaller luxury sedans and sports utility vehicles ( SUVs) to strengthen and consolidate its presence in the luxury car market in India, dominated by the German trio of BMW, Audi and Mercedes Benz.
Rohit Suri, vice-president, JLR India, said: "The segment where the German players dominate have products priced around Rs 25 lakh. We are looking at smaller categories of vehicles and these products are at initial planning stages."
Currently, the Land Rover Freelander2 is the cheapest product JLR has on offer in India, tagged between Rs 34.40 lakh and Rs 40 lakh.
Text: Business Standard
Images: JLR India