The first thing that struck me with the Kindle was its display.
The welcome text was, as many other people have noted with similar surprise, not on the transparent plastic film covering the display, it was the display!
Outstanding clarity, and very paper-like (which means that you will need some light to read).
Text: Mahesh Jagadeesan
Also see: 'Google's Android to be world no. 2 in 2010'