Who says love doesn't cost a thing? An unassuming date can mercilessly burn a deep hole in your pocket and when it comes to this year's annual celebration of love - the Valentine's Week - it's a jaw-dropping Rs.12,000-crore ($2.6 billion) business!
So says a study by the Associated Chambers of Commerce and Industry of India (Assocham), under the aegis of Social Development Foundation.
So right from the roadside florist to the telecom operator, the luxurious restaurant to the upscale gift shop, everyone will get a generous piece of the rich love pie.
Image: Girls selecting cards at a shop ahead of the Valentine Day in Karad, Maharashtra on February 11, 2011.