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You have to hand it to Maruti Suzuki for being masters of the small car scene.That they can repackage a non-starter like the Versa, reposition it and price it rather temptingly from Rs 2.78 to 3.09 lakh (ex-showroom, Mumbai) is one that could very well be the next big case study for premier B-schools in this country.
In short, they could very well have written yet another chapter in their successful story, considering how a whole host of B-segment hatchbacks have now come in the Eeco's ambit.
But is it really worth the hype? We drove one, lived with one and put one through its paces to find out if the Eeco is making every other manufacturer very conscious.
Text: Business Standard
Image courtesy: marutisuzukieeco.in / AFP
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