The campaign positions the car as one that offers the customer all he can ask for. As competition in the segment has picked up with a slew of new launches in 2009, and more lined up this year, Maruti Suzuki hopes the campaign will create a differentiator for the Ritz.
Text: Business Standard
Images courtesy: www.marutisuzukiritz.comAlso see: Maruti won't completely phase out its iconic car
