Max Bupa launches online super save - Health@companion

Last Updated: Sun, Jan 27, 2013 04:37 hrs

​Max Bupa recently announced the launch of their online super saver product Health@Companion on its website Committed to making quality Health Insurance more accessible and affordable for customers, Max Bupa is using technology to deliver Health Insurance to customers within minutes, at the click of a button, from the comfort of their home.

Health@Companion is designed for individuals and families. It is comprehensive, easy to understand and simple to buy. The product offers better value by leveraging technology to create savings and pass price benefits to customers. In addition the product offers fair and tiered pricing based on the customer's city of residence. Customers living in non metro cities pay a lower premium, reflective of health care costs in that area and not bear the high cost of healthcare services in metros which they may rarely use.

Speaking about the online product Manasije Mishra CEO, Max Bupa said, "I am delighted to launch our online super saver - Health@Companion. We have designed Health@Companion to deliver better value and more choices to our customers at very competitive and affordable prices. Customers benefit from transacting online. In addition, premiums are based on the area of residence, i.e., customers living in tier 2 and 3 cities pay a lower premium, which is reflective of healthcare, costs in that region and not the higher healthcare costs in metros. Customers can also add benefits like hospital cash and get further discount by choosing a two-year policy term. "

Max Bupa's new online sales and service platform ( is designed to assist customers in buying Health Insurance in a well informed way. It has a unique product recommendation tool that will help them select and purchase a product best suited for their health needs. In addition to recommending a sum insured, it enables customers to customize the offering. The customer receives the policy number and the policy details within minutes of completion of the buying process. The policy number and Health Insurance card are now digitized and can be printed or stored by the customer in his smart phone for instant access during emergencies.

Our refreshed website allows existing customers self service options from the website homepage itself; these include services like renewal, instant issuance of tax receipts, access to details of the policy, change in address and more.

Speaking about Max Bupa's focus on strengthening its digital presence and strategy, Manasije Mishra said, "We want people to live healthier and more successful lives and this will become a reality when people across India use Health Insurance to protect their families' health. It is our endeavor to continuously innovate and make our products more widely available. We are leveraging technology to make Health Insurance available for people living in all parts of the country. Our new sales and service platform gives our customers more choices and freedom to buy from anywhere, anytime. "

ApnaPaisa News Desk

ApnaPaisa is India's leading Online market place for financial products such as loans, credit cards and insurance plans. Author can be reached at

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