Microsoft Corp's last-ditch attempt to make an impact on the fast-growing market for multi-featured "smartphones" won favorable early reviews on Monday, but success will hinge on how well the phones are marketed against Apple Inc and Google Inc, analysts said.
The world's largest software company said it would spend more than $100 million on marketing the phones, along with handset makers and network carriers, including heavy television advertising in the holiday shopping season, as it tries to vault back into the mobile market, which many see as the key to the future of computing.
The line-up of nine new phones from Samsung Electronics Co Ltd, LG Electronics Inc, HTC Corp and Dell Inc will start to appear in stores later this month in Europe, and in November in the United States on AT&T Inc's network.
Image: Microsoft CEO Steve Ballmer speaks during the launch of new smart phones with AT&T Inc. ahead of the holiday shopping season, that will run on Microsoft's new mobile software, in New York
Images courtesy: AP / Reuters