More companies turning to nude celebs

It has emerged that more and more companies and organisations are opting to use pictures of naked celebrities in order to sell their products or to promote a cause.

But these days, every celebrity seems to strip down for a sponsorship deals, "charitable" work or simply to prove they are all natural.

Model Helena Christensen is the latest star to do it, stripping down to promote sneakers as part of her European Reebok campaign.

Image: Eva Mendes

Text: ANI

Images courtesy: Reuters / AP / AFP