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Mozilla, which is a not-for-profit organization, behind the Firefox web browser has announced handsets based on its operating system for mobile phones.
According to Jay Sullivan, vice president of products at Mozilla, Firefox phones are likely to be sold first in the developing world and Eastern Europe and will be at the cheaper end of the smartphone market.
He said manufacturers LG, ZTE, Huawei and TCL had all committed to building devices, with more firms "to follow".
According to the BBC, the platform is based on the HTML5 web programming language which, Sullivan says gave it an advantage over Apple and Android.
Mozilla described the Firefox OS as an "pen alternative," the report added.
Sullivan compared Mozilla's foray into mobile as similar to its first steps in the desktop world with its browser.
The organisation said the first countries to get the Firefox handsets would be Brazil, Colombia, Hungary, Mexico, Montenegro, Poland, Serbia, Spain and Venezuela, the report added. (ANI)