The luxury segment is seeing a lot of commotion with the three German titans launching products one after the other to lure the Indian audience in their direction. Right from the launch of Audi Q3S which was a cut price sporty variant of the Q3 SUV. Then Mercedes rolled out GLA compact crossover and BMW unveiled the 1 Series in the market; now, not even a week has passed and Audi A4 has entered the Indian market.
With the declining market and falling rupee, all these launches seem to be an attempt towards establishing supremacy and a media strategy to gain attention for the upcoming golden period of festivities in the Indian car market.
Text: Charu Kishnani, Car Dekho
CarDekho - New & Upcoming Launches - BMW 1 Series hatch, Tata Indica V2 CNG launch.