Apple's mobile devices will have a mapping program, built in-house.
In the past, Apple has given prominent billing to Google Inc.'s mapping app. But the two companies have increasingly become rivals as people buy more devices running Google's Android operating system. Google also has been keeping some features, including turn-by-turn directions spoken aloud, exclusive to Android.
Apple's new Maps application will have a voice navigation feature. It will have real-time traffic data and offer alternative routes as traffic conditions change.
It will also include "flyover" three-dimensional images taken by helicopters hired by the company to fly over major cities. Google has been dispatching its own planes to produce similar 3D images.
Apple's map program will be integrated with its Siri virtual assistant so that you can ask for directions and pose other questions.
Image: Scott Forstall, Apple's senior vice president of iOS Software, demonstrates a new mapping feature showing Big Ben in London during an introduction of the new iPhone 5 in San Francisco, Wednesday Sept. 12, 2012.