You have seen him in giant hoardings and on your television screens almost 24x7. Soon, you will be able to have BJP's prime ministerial candidate Narendra Modi at your dinner table.
Thanks to his numerous fans and volunteers across Gujarat and other states, brand 'NaMo' is finding its place in day-to-day utilities like stainless steel utensils to sweets.
If on one hand regular discussions by a group of 'volunteer entrepreneurs' on Modi's fan page on Facebook led to the recently launched online apparel and stationary merchandise store 'The NaMo Store', on the other hand, an Ahmedabad Metalwork Manufacturing Association launched 'household stainless steel products' with NaMo stickers.
Text: Vinay Umarji and Premal Balan, Business Standard