The Pakistani brewery said it has reached an agreement with the Czech Republic's Zatec Brewery initially to produce at least 5000 cases, each containing 24 bottles of Murree Beer, annually from next year. That amount will double in 2015, Rehman said.
However, the managing director of Zatec Brewery, Martin Kec, said he knew nothing of this arrangement and his firm had only produced a very small amount of Murree Beer in the past.
Murree Brewery also said it has lined up distributors in Texas, Dubai and Denmark to market and sell its lager under franchise agreements, and is looking for partners in Britain and other European countries. "We are virgins and we are looking for husbands," said Bhandara, whose family is from the country's non-Muslim Parsi minority.
But Murree Beer faces a difficult road as a new player in the crowded US and European markets, dominated by the industry's "big four" - Anheuser-Busch InBev, SABMiller, Heineken and Carlsberg.
The company's last attempt to break into Western markets failed after it was forced to end its partnership with an Austrian brewery due to high costs and logistical problems.
Image Courtesy: Murree Brewery