Analysts say a few tabloid headlines will not be enough to be successful and Murree will also need a multi-million-dollar promotional campaign.
It is also unclear the type of consumer they are trying to sell their beer to, since most Pakistanis living abroad are Muslim and unlikely to drink alcohol.
"They are never going to be anything but a very niche player. It's unlikely they will be able to push as hard as major brewers with their own niche lagers," said a London-based stock analyst, who asked not to be identified because he did not cover Murree Brewery.
But company officials are hopeful, particularly for the US market.
"Americans will drink anything. They are like fish," Rehman said.