Aprilia in India
Piaggio Vehicles Private Limited, scooter and light commercial vehicle manufacturer, is planning to assemble its super bikes locally, which it sells under the brand Aprilia.
The Italian company is looking at enhancing Aprilia's acceptability in India. The Pune-based company believes it could achieve this by making the brand affordable.
Presently, all of the five Aprilia models on sale in India are imported as "fully-built units" from Europe. The five models are: RSV4, Tuono V4, Dorsoduro, Mana and SRV -- all of which are priced above Rs 10,00,000.
Text: Swaraj Baggonkar, Business Standard
Images Courtesy: Aprilia