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It was among the most exciting periods of Playboy founder Hugh Hefner's life, so what could be better in a bad economy than to retrace the 1960s' good times and give readers a break on the price of his magazine?
Hefner is slashing the cost of Playboy's October issue, which hits newsstands this Friday, to 60 cents.
His editors have styled the men's magazine with retro look matching 1961, when the first Playboy Club was founded, and linked it to the debut of TV show "The Playboy Club" by putting star Laura Benanti on the cover - and inside the pages.
Text: Reuters
Reuters, AP Images