Product placement occurrences: 201
Episodes in 2011: 13
In the only show on the list that doesn't fall under the "reality" genre, "Friday Night Lights" took advantage of lucrative corporate tie-ins in 2011. The show, set in the fictional football town of Dillon, Texas, has been a critical darling since it has first aired. However, lagging ratings threatened the show with cancellation after its second season.
In an effort to save the show, DirecTV brokered a deal with NBC to subsidize production costs so that its customers could see new episodes before they ran on NBC. The show was an ideal spot to feature merchandise or brands such as Costco, Sam Adams, Under Armor, Gatorade, and Ford because of its main theme of small-town community and love of football.
After the last season, many fans might more readily recognize Applebee's, since one of the characters Tyra, played by Adrianne Palicki, worked at the restaurant, garnering it numerous mentions on the show.