Product placement occurrences: 224
Episodes in 2011: 31
"Extreme Makeover: Home Edition" features down-on-their-luck families, often living in meager conditions. The show describes the family's story in a touching way, and explains how they are in need of help. Each episode, host Ty Pennington surprises the family and completely renovates their home in a week's time.
Throughout the show, product placement is a logical fit, since the cast and crew have the opportunity to mention brands in their trips to Sears for Pella Windows and Kenmore appliances. Some of the placements are less subtle. In one episode, Tyson Foods provided 20,000 pounds of chicken for an entire community and a year's worth of food for one family. During the event, a Tyson truck with a large logo was prominently featured with Pennington hanging off the side. This specific placement was estimated to be up to four times as effective as regular product placement, according to the New York Daily News.