Product placement occurrences: 312
Episodes in 2011: 26
"The X Factor" is a singing competition series, similar to many other TV talent contests, where judges select which contestants progress through the show's many rounds. The show's main sponsor is Pepsi, which is mentioned and featured throughout the show.
The most notable instances of product placement are the prominently placed Pepsi cups appearing in front of the judges. There is also the constant reminder in every episode that the winner will be featured in a Pepsi commercial during the Super Bowl. One of the musical guests, Outsight, performed the song "Tonight's the Night" during the show, which is featured in Pepsi commercials.
Many interactive elements in the show are Pepsi-related, including a segment called the "Pepsi Choice Performance," which allows viewers to select details of a special ensemble performance.
In addition to Pepsi, there are two other major sponsors, General Motors' Chevrolet, which features SUVs transporting the judges, and Sony Music, which provides a $5 million recording contract to the winner.