Product placement occurrences: 390
Episodes in 2011: 29
"Dancing With the Stars" pairs professional dancers with celebrities in a dance competition, complete with a full panel of judges and viewer participation.
In the show, examples of product placement feature other shows and movies, most of which are owned by ABC and its parent company, Walt Disney. This past year, as part of the promotion for an upcoming movie, The Muppets competed against the other celebrities and dancers. In the past, "Dancing with the Stars" has also featured acts from Cirque do Soleil, Michael Jackson's Immortal World Tour, and the Broadway show "The Lion King." Guest artists also make appearances, where they perform songs from upcoming albums.