The year's biggest box-office event, Endhiran's first day, first show, kept its date. On Friday, the big-budget, multi-lingual Rajinikanth starrer, with an 'official' budget of Rs 162 crore and 'unofficial' budget based on market rumour of Rs 250-300 crore, opened to packed houses, with tickets sold out days in advance.
Industry sources told Business Standard they expect Endhiran to rake in around Rs 400-450 crore in the first month. The movie was released by Sun Pictures, part of media mogul Kalanidhi Maran's Sun Network, and Ficus Entertainment in 2,250 screens worldwide. This includes 500 screens in Tamil Nadu, 350 in Andhra Pradesh and 700 in north India.
Text: T E Narasimhan, Business Standard
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