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The slowdown has had a positive impact on the direct-to-home TV industry as consumers have started controlling their entertainment bills by not visiting movie theatres but sticking to their television sets at home.
According to the Telecom Regulatory Authority of India's report presented on April 1, the DTH market was at 11.1 million consumers at the end of last December. Industry sources say this has now grown to close to 13.5 million.
Text: Business Line
Images: Getty (Any unauthorised reproduction is prohibited)
