An all-out assault
A year after calling off its alliance with Mahindra & Mahindra, Renault is preparing for an all-out assault on the Indian car market. Will it be lucky this time?
Sometime in May or June this year, Renault will launch its Fluence sedan in the country, followed by the Koleos, a sports utility vehicle, in October. It is one of the last few global car badges not plying on the Indian roads. In that sense, it is a late entrant. But Renault thinks the party has just started.
Carlos Ghosn, its chief executive officer, has predicted that the Indian car market will grow to 6 million by 2020 (it was 2.4 million in 2010), and there is therefore still a huge upside left in the market.
Text: Bhupesh Bhandari & Sharmistha Mukherjee, Business Standard