A new brand
This time around, Maini has delivered the Reva from the stables of Anand Mahindra - hence the new name, Mahindra Reva. Mahindra bought a 55 per cent stake in the company last year and, thanks to a recent Rs 100-crore investment by the Mahindra group, the company has built a new manufacturing plant with a capacity of 30,000 units per annum at Bommasandra, near Bangalore, which is 35 per cent fuelled by solar energy.
According to Maini, after the acquisition, the Mahindra group has contributed significantly in terms of enhancing the R&D budget, an efficient supply chain and car finance systems. Mahindra has also provided an efficient testing and validation system, and expertise in building the new manufacturing plant.
Equally important is the fact that the number of dealerships has gone up from two to 15. It will be increased to 50 by March 2013. The company is looking at opening showrooms for electric cars in Mumbai, Pune, Kerala and Rajasthan in a phased manner.