The car was the largest-selling model in the world until two years ago, when Nissan entered the fray with the Leaf. Yet, being one of the largest sellers of electric cars in the world, while impressive-sounding, doesn't amount to much. In the past 11 years, only 4,600 Revas have been hawked, of which 3,000 are in India. This is the basic dilemma facing Reva's founder Maini, who, after seven years of toil, first launched the Reva on May 11, 2001.
"We, at Reva, had some great technology and IP with an experience of running some 200 million kms world-wide," says Maini.
"The platform was ready for us and we needed lot of money and a strong distribution network to make it big on the world stage. This has been put in by the Mahindra Group, and we now have a strong distribution network and wherewithal to penetrate the market in a big way," adds Maini.