Abdul Majeed, partner, PricewaterhouseCoopers, a research firm, thinks that reaching the 6,000 units sales target set by the company would depend a lot on the cost of the car, infrastructure and how fast the consumer changes his perception about the electric car.
"The cost of the car would be a major deterrent for the customer to buy the car. The Indian car buyer is very cost-conscious and he will not shell out over Rs 5 lakh to purchase the car. Added to this, there is no proper infrastructure like charging stations to charge the car on the go."
Nevertheless, the electric vehicle market in India is estimated to reach six-seven million vehicles by 2020 and if Reva, despite its current anaemic sales, succeeds with the NXR, it is assured of being a dominant player in the market by then.