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Value for money applies to everything from a toothbrush to a flight ticket.
That explains the popularity and success of the Maruti Suzuki Alto.
It's just so hard to fault, motoring journalistic nitpicking aside, that we'd almost given up.
But now, we have a worthy contender in the form of the Hyundai Eon - a car that's got enough substance to disrupt the Alto's free run.
Does it? I'd be stupid if I gave away the answer right at the beginning, won't I?
Text: Ruman Devmane, Business Standard
Images: CarDekho.com, AP, AFP, Hyundai India