Essential to the larger-than-life image of United Breweries Chairman Vijay Mallya cultivated were the appendages - the yachts, private aircraft and houses all over the world.
Details of each were lapped up by a public eager to get a glimpse into the life of the "King of Good Times", and Mallya himself wasn't complaining - after all, it amounted to a free branding opportunity for Kingfisher.
But at a time when his various assets face the prospect of being seized by creditors of Kingfisher Airlines, to whom the grounded airline owes Rs 7500 crore, it appears many of the luxury toys attributed to him are no longer his.
Text: Business Standard
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