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It takes a lot of guts to be a car manufacturer, especially in India and if you're fighting for a piece of the A segment, then you really need to be on the offensive - it's an all-or-nothing kind of market.
So far, Maruti Suzuki has had the sort of stranglehold on the A segment that others can only dream about, and the Alto is the world's best-selling car - it has become the default choice for people looking to buy their first car, and no other model has been able to dislodge it from its top spot.
For Hyundai, therefore, to launch the Eon is a forceful statement of intent; it's clear that it's dead serious about shaking up this segment.
Read on to see why it is capable of doing so.
Image: Models seen dancing at the launch of the Hyundai Eon in Gurgaon.
Text: Pablo Chaterji, Business Standard
Images: AP and Hyundai India