Mahindra's first product from its Ssangyong stable, the Rexton is now out, priced at Rs 17.67 lakh, ex-showroom Mumbai for the RX5 manual version and Rs 19.67 lakh for the RX7 automatic trim.
The pricing is cleverly done, the automatic is a good Rs 2 lakh cheaper than the equivalent Toyota Fortuner, while the manual is now the cheapest of the lot, making life tough for not just the Fortuner, but the Ford Endeavour, Mitsubishi Pajero Sport and even the Chevrolet Captiva and Hyundai Santa Fe.
But can a lower price tag along make the job easy for Mahindra?
Text: Rohin Nagrani, Business Standard
Images: Mahindra Ssangyong