To some people, Apple's new iPhone 4S isn't the overhaul they have been hoping for.
Its model number, which doesn't include a "5," stinks of the status quo.
Sure, the 4S doesn't render the iPhone 4 obsolete, and on the surface they're nearly identical.
But with a faster processor, new software, a voice-activated personal assistant and a souped-up camera, it's a major improvement.
Image: Apple CEO Tim Cook talks about the iPhone 4S at its launch.
Text: Rachel Metz, AP