Indians returning from abroad bring nearly 3000 flat screen televisions into the country a day, turning airport luggage belts into revolving electronics displays.
A stiff new customs duty aims to sink that popular trade as officials scramble to halt a dizzying plunge in the rupee.
The 36% TV tax was the latest in a slew of measures the government has announced to steady the currency and is a sign, critics say, of its increasing desperation.
New limits were imposed on the amount of money individuals and companies can invest overseas.
Higher taxes were slapped on gold imports.
Interest rates on rupee deposits were raised. All to no avail.
And yet, the rupee has plumbed new lows against the dollar on a near daily basis.
Text: Associated Press