And that really is their strength, says Chopra. "Good food, beverages, night clubs, a good bar, plenty of theme parties with lots of models - the Chatwals have domain expertise in that. For a Victoria's Secret party, they had over 200 models. Their hotels are buzzing, alive."
However, the group's 151-room Dream hotel in Cochin which opened four years ago hasn't been able to create such buzz, he adds.
"If they want to create and build a brand in India, they will have to start bottom up."
The Chatwals, however, do not intend to create new properties. They want to franchise and manage the hotels, though they might also invest in some properties.
Chopra isn't sure how well this model will work.
Among the Chatwals, while the patriarch of the family manages the business, older son Vikram focuses on lifestyle and design.
It's younger son Vivek who remains the least known.
Low-profile and understated, he stands in stark contrast to his very colourful older brother.
'Vivek is more back of the house; he is more into finance. Everybody has a different personality. He enjoys what he does,' says Chatwal. 'But together, we run a very professional team. Both my sons work for the company; I work for the company, though we own the company. It's not a Mom and Pop show.'