London, United Kingdom:
Today, Olympians such as Ryan Lochte, Alain Bernard, and Liam Tancock, among others, will celebrate Gillette’s ‘Get Started’ campaign with a ceremonial shave to take place in the Gillette Lounge at the P&G Family Home. This honorary shave serves to not only celebrate the Company’s global campaign, but to also honor these Olympians and their tremendous accomplishments during the London 2012 Olympic Games.
LONDON, ENGLAND - AUGUST 05: (L-R Back Row) Swimmers Felipe Franca Silva of Brazil, Alain Bernard of France, Paul Biedermann of Germany, Liam Tancock of Great Britain and (L-R Front Row) Nikita Lobintsev of Russia, Ryan Lochte of USA and Andriy Govorov attend the Gillette "Get Started" Ceremonial Shave event at the P&G Family Home on August 5, 2012 in London, England. (Photo by Samir Hussein/Getty Images for P&G)
“These athletes exemplify Gillette’s conviction that in athletics and in life, a great start can go great lengths toward being successful in your endeavors,” said Patrice Louvet, President, Global Shave Care, P&G. “Gillette is linked to great starts for more than 800 million men around the world every day and through these athletes, our ‘Get Started’ campaign is aimed at educating and provided the next generation of men with a great start in their lives.”
The athletes participating in Gillette’s Global Shave Event include:Felipe Franca Silva Brazil Swimming Alain Bernard France Swimming Paul Biedermann Germany Swimming Liam Tancock Great Britain Swimming Nikita Lobintsev Russia Swimming Andriy Govorov Ukraine Swimming Ryan Lochte USA Swimming
As part of Gillette’s global ‘Get Started’ campaign, Ryan Lochte also presented a check worth $25,000 to the USOC’s P&G|Team USA Youth Sports Fund, a fund aimed at providing broader access to youth sports development. Lochte is one of 25 Gillette brand ambassador athletes at this year’s Olympic Games who are inspiring and encouraging future generations of men and Olympians to achieve greatness through great starts in athletics and life. This Gillette campaign was the first program launched as part of P&G’s global partnership with the IOC and support of the Olympic Movement, which carries through the next five Olympics to the 2020 Games.
The Gillette Lounge within the P&G Family Home is a uniquely designed refuge providing men with many of the creature comforts they typically enjoy at home. Featuring an unrivaled grooming lounge, pool tables, video games, and a viewing area, the Male Grooming Space allows athletes and their families to un-wind from the day and get prepared for a great start the following day.
About Procter & Gamble
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For a full list of assets and information related to the Gillette ‘Get Started’ campaign, including photos and videos, please visit www.pgthankyoumommediacenter.com.
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