Nicole Courides has a passion for Intercourse. She has to - it's her business.
Courides founded the Intercourse Brewing Company (intercoursebrewingco.com), which she named after the rural Pennsylvania Amish community of Intercourse, ironically a dry town. The name always prompted giggles whenever a younger Courides, who grew up about an hour away in Collegeville, visited with her parents.
It was also hard to ignore the suggestive names of surrounding towns: Blue Ball, Mount Joy and Bareville.
"I couldn't believe no one had done it yet," said Courides, at 23 one of the youngest independent brewers in the United States. "The town names are just so funny, and it's real."
In college, Courides set her idea in motion, using a business class to develop a marketing plan for the venture. It wasn't until after graduation that she used an investment from family to produce her first brews, which she began selling in 2008.
Courides made her first test batches in her parents' kitchen. She then convinced The Lion Brewery in the city of Wilkes-Barre to prepare them commercially on a contract basis.
"By no stretch am I a professional brewer," said Courides, who for years worked part-time in restaurants and later brewpubs, piquing her interest in beer. "I did a ton of reading."
Text and Image: Reuters
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