New Delhi, Delhi, India:Shell Lubricants, the global market share leader in finished lubricants and Hyundai Motor India Limited, today announced the extension of their strategic alliance, making Shell their preferred lubricants supplier for next three years. The alliance will promote high end research and development which shall mark a new phase in the history of India’s automotive sector.
Globally, the association between Shell Lubricants and Hyundai has been going strong since 2004. In India, Shell Lubricants has been the preferred lubricant partner for Hyundai Motor India Limited since 2008. With more than three years of successful association, the extension of their strategic alliance till 2015 is yet another indispensable phase for the two strongest automotive brands.
Commenting upon the association, Mr. Nitin Prasad, Country Head – Lubricants, Shell India Markets Pvt. Ltd. said, “We believe that the combined strengths of the two global brands will continue to benefit all Hyundai customers in India. Our people, technical superiority and customer collaboration helps Shell to develop practical solutions to address the toughest automotive challenges faced by our partners and our shared customers.” He further added “At Shell our endeavour is to offer the latest lubricant technology for Hyundai’s high performance cars. We are proud to be associated with Hyundai and look forward to continuing this relationship.”
Shell Lubricants has been striving to provide world class services and satisfaction to all its partners and consumers and with this new development, the association and level of service only gets stronger. Innovation, world-class technology and technical partnerships are at the heart of Shell Lubricants.
Notes to Editors
About Shell Lubricants
-- The term “Shell Lubricants” collectively refers to Shell Group companies engaged in the lubricants business. They manufacture and blend products for use in a range of applications, from consumer motoring to mining and power generation to commercial transport. Shell’s portfolio of lubricant brands includes Pennzoil, Quaker Stateή, Shell Rotella T, Shell Helix, Shell Rimula, Shell Tellus, Monarch, a portfolio of car care products and Jiffy Lube. Shell has leading lubricants research centres in Germany, Japan (joint venture with Showa Shell), UK, and the USA.
-- Our products are manufactured and marketed in more countries than any other lubricants supplier’s, enabling us to supply to our largest customers. We are expanding rapidly into emerging markets while continuing to seek growth in our heartland markets.
-- In 2002, Shell acquired Pennzoil-Quaker State Company to become the No. 1 lubricants marketer in the USA. Pennzoil motor oil has been one of the leading motor oil brands in the USA since 1985.
-- In 2006, Shell acquired a 75% share in Tongyi, which is China’s leading independent lubricant manufacturer. Today Shell is the leading international lubricants supplier in China and has the third largest share of China’s rapidly growing market.
-- In November 2009, we opened our sixth lube oil blending plant in Zhuhai, Guangdong Province, China. With a production capacity of 200 million litres a year, and the potential for a phased development to 400 million litres a year, the complex could become one of Shell’s top three lubricants blending plants worldwide in volume terms.
-- We focus on developing products and services that provide both superior protection and efficiency.
About Shell Lubricants
Shell is the global market share leader in lubricants with 13% of the market in volume terms, according to the international market research firm Kline. The company makes and sells more than 3,000 different lubricants to meet customer needs across a wide range of applications. These include consumer motoring, commercial transport, mining, food processing and power generation.
Shell Lubricants has five lubricants research and development centres in the UK, Germany, France, the US and Japan.
Shell’s portfolio of lubricant brands includes Shell Helix, Shell Advance, Shell Rimula, Shell Rotella, Shell Tellus, Shell Cassida, Shell Spirax, Pennzoilή and Quaker State. Shell also owns a portfolio of car care products and Jiffy Lubeή services.
About Shell Lubricants India
Shell Lubricants India is a 100% subsidiary of Shell. Shell Lubricants’ India operations demonstrate Shell’s long-term commitment to India and its support for the country's increasing energy needs. Going forward, the company expects to see much greater availability of Shell lubricants and faster growth in the market as it wins new customers. Shell Lubricants’ customers in India include Wartsila, Maruti Suzuki, Hyundai, Ford and Thermax.
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